Workshop "From Idea to Consumer"

The workshop entitled „From idea to consumer” is aimed at creating innovative ideas and new food product development. Participants of the workshop will show their creativity in designing unconventional food products. The concept of the workshop is focused on targeting customer groups, their characteristics, and the customer-oriented food design process. During the workshop, participants will transform ideas into a design of food products and product labels. Moreover, participants of the workshop will unlock the secret of the marketing strategy in the agri-food sector and learn how to market food products. Finally, participants gain knowledge about the system of food safety management, as well as nutrition and health claims.